Engineering
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Build for Today or Don’t Build at All
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4 min read
Designing for a million users when you have ten isn’t strategy; it’s vanity. We hide fear behind “best practices” like microservices and complex abstractions, paying a tax on velocity for problems we don’t have yet. Stop hedging your bets. If you build the perfect architecture for a product that never launches, you’ve just future-proofed a…
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The Trap of the Hero
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6 min read
I saved the biggest demo in our company’s history at 3:00 AM the night before the meeting. I felt like a god. I thought I was the glue holding the business together. It took me five years to realize the truth: I wasn’t the glue. I was the bottleneck. We need to talk about the…
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When the hard part was the point
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6 min read
I spent three days on that function. I remember the frustration. I remember the panic. But mostly, I remember the moment the logic finally clicked. Last week, an AI did the same work in four seconds, and instead of feeling efficient, I felt hollow. We talk a lot about velocity, but we aren’t talking about…
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Betting on Engineering, Not Trends
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6 min read
The AI bubble might burst, but the tech is here to stay. Is your codebase ready? We explore why “Context Locality” is replacing “DRY” as the new engineering standard, why you should treat AI like an eager junior engineer, and how these structural changes create a stronger codebase, even if the hype dies tomorrow.
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Not All Technical Debt Needs to Be Repaid
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2 min read
Unpopular opinion: Not all technical debt needs to be repaid. If you’re an engineer, you’ve probably heard the rallying cry to “eliminate all tech debt!” While the sentiment is admirable, treating every piece of technical debt as a five-alarm fire is a recipe for paralysis. It can lead to endless refactoring, slowed feature development, and…
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The Most Valuable Code Is the Code You Never Write
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2 min read
The most valuable code is often the code you never write. It’s tempting to build for every “what if” scenario. We call it future-proofing, but in reality, it’s often just gold-plating that adds unnecessary complexity and significantly slows down delivery. As engineers, our instinct is often to anticipate every possible need and build a robust,…
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Good documentation is more than just a chore; it’s a strategic asset that can transform how your engineering team operates. Far too often, documentation is viewed as an afterthought, something to be done only when absolutely necessary, or worse, not at all. But what if we reframed our perspective? The Hidden Power of Good Documentation…
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How Product Engineers drive SaaS growth
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17 min read
Across the SaaS industry, most companies struggle with a fundamental disconnect between those who build the product and those who use it. The symptoms of this disconnect manifest in multiple pervasive challenges that undermine product success. Engineering teams frequently operate in isolation from customers, receiving requirements through layers of interpretation that miss crucial context. This…